Metropolis Underground (MU) is the Metro service of Metropolis City, opened at the early beginning of the 20th century. For a few years now MU is modernizing its service and its applications in order to improve the experience for their users. Now from your app you can see the frequency of each train, recharge your card, check your balance and receive notifications of incidents in the network in real time.
Now Metropolis wants to show everyone that despite these new improvements, their prices remain as competitive as always.
The challenge is to create a digital advertising campaign that shows that quality and price are not incompatible. The campaign must cover digital ads on social platforms and display. The messages will be focused at a young audience, who like to move around the city and concerned about sustainable mobility.
Thank you!
This fictional project was done for Cabify as part of a candidate selection process. They provided the logo, color palette, typography, and briefing.
